|
|
Success Story Marketing
This story began in October 2002 when MVI Solutions was hired at $400 a month to redevelop a website and generate traffic. The tables below show the traffic gains, the total number of leads and the resulting sales for the 1st Quarter 2003.
Results
276% Growth From Search Engine Traffic
The growth in Search Engine visits has shown dramatic increases.
|
First Quarter Searches
|
|
2003:
|
13,500 Total Searches or 150 per day
|
|
2002:
|
3,600 Total Searches or 40 per day
|
Search Engine Derived Visitor Growth
9,914 searches came from free search engine rankings (85% from Google). This was a 276% increase from the previous year 1st quarter. These increases were created from site re-build in late 2002 and additional focused efforts to upgrade our site in the 1st Quarter of 2003, which continues today. The balance of the searches 3,586 came from purchasing advertising, the cost of those purchases was approximately $2000 or $.56 per visit.
Site Visitors Inquiries
The new site traffic created 337 inquiries or 4 inquiries per day, which means that 1 lead was created for every 40 visitors who entered the web site.
*A lead is a site visitor calling or emailing the office.
Sales From Web Site Leads
Of the 337 totals inquiries we signed 20 new contracts, which means that every 19th lead signed a contract.
Total Dollars Generated From Sales From Web Site Leads
The 20 new contracts accounted for $27,595 in initial revenue in the first quarter. The additional revenue from the 20 new customers over the next 12 months is estimated at $19,000 for a total of $46,612. Making each contract worth $2,330.
Cost To Generate Each Search Engine Inquiry, Each Lead and ROI
The cost for the marketing program $400 per month for 6 months was $4,400
13,500/4,400 = 33 cents per visitor to the site
337/4,400 = $13.06 per lead
20/4400 = $220 cost of each sale
$4,400/$46,600 = Each dollar invested in Web Marketing created additional $10.59
First quarter 2003:
| Rank |
Search Server(s) |
Accesses |
% |
| 1 |
Google |
10,508 |
85.63 |
| 2 |
Yahoo |
2,482 |
11.31 |
| 3 |
AOL NetFind |
685 |
1.65 |
| 4 |
Dogpile |
440 |
0.39 |
| 5 |
Ask Jeeves |
338 |
0.35 |
| 6 |
MSN |
236 |
0.31 |
| 7 |
iWon |
118 |
0.16 |
| 8 |
Lycos |
17 |
0.14 |
| 9 |
Excite |
1 |
0.02 |
| 10 |
Planet (NL) |
1 |
0.02 |
| 11 |
AllTheWeb |
1 |
0.02 |
| 12 |
Direct Hit |
1 |
0.02 |
First quarter 2002:
| Rank |
Search Server(s) |
Accesses |
% |
| 1 |
Google |
3,735 |
96.41 |
| 2 |
MSN |
29 |
0.75 |
| 3 |
Lycos |
29 |
0.75 |
| 4 |
Altavista |
22 |
0.57 |
| 5 |
Netscape |
20 |
0.52 |
| 6 |
AOL NetFind |
14 |
0.36 |
| 7 |
AllTheWeb |
8 |
0.21 |
| 8 |
Excite |
6 |
0.15 |
| 9 |
Virgilio (IT) |
4 |
0.10 |
| 10 |
Dogpile |
2 |
0.05 |
Back to Search Engine Marketing
|
|